Presented by Claggett/Rey Gallery, Cowboys North and South was a special exhibition celebrating the 100th anniversary of Will James' first book.
Throughout the month of August 2024, over fifty painters, sculptors, and fine artisans joined their work for a special group exhibition in honor of Will James.
The exhibition was promoted through traditional advertising, email campaigns, and targeted social media posts leading to further reach and boosting sales across the country.
I made a special digital exhibition, allowing each artist to shine in their own section easily linked by simple navigation to peruse the whole show, or offer a quick find of a specific artist.
Styling was also heavily considered to allow the digital exhibition to feel like a seperate entity from the rest of Claggett/Rey's web presence.
Advertising for the exhibition featuring the art of Jim Rey
The direction for visual identity with Cowboys North and South was overwhelming influenced by the book covers and illustration of Will James himself.
The logo for the exhibition, set in Griffon by Dharma Type, resembles the original printing of the eponymous book the entire exhibition celebrated.
To help sophisticate the aesthetic, I opted for a slightly cooler red as the main color for the show. Images and photography, when presented in black and white, were also filtered to cool them off a bit.
Advertising featuring photography by Jay Dusard
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The announcement email sent to clients and followers of the gallery.
Photo featuring a piece by Glenn Dean.
Photo featuring a piece by Martine Grelle.
A hoodie inspired by a portrait of Will James by Bert Sharkey featured on the back of James novel
As a new offering for such an important show, I designed a series of apparel options, allowing anyone to take home a piece of the exhibition.
This tee features a recreated hand-drawn and lettered advertisement from the back of an original Will James book
In collaboration with Nautilus Puzzles, a laser-cut wooden puzzle was made using a photo featuring several rare, original Will James books
A crew neck sweater inspired by one of Will James' bucking horse illustration, featuring the exhibition's logo
