GRANDEUR was a special exhibition celebrating renowned oil painter Josh Elliott throughout July 2022. The show featured five new larger-than-life landscape paintings.
Nationally circulated advertising
It was an absolute treat to develop the creative strategy behind the promotion and presentation of Josh Elliott's GRANDEUR.
After researching Josh and his work, it was clear that a clean, fresh aesthetic would complement the exhibition. While beautiful and lush, the works are also so deliberatly and carefully considered from a design perspective that they lend themselves naturally to a bold approach.
Gone are the days of swashed signatures and shades of white. Bring out the fun lettering and punch-in-the-face orange. These paintings deserved something interesting.
Local advertising featured in the highly circulated Vail Daily newspaper
A promotional email for GRANDEUR
Promotional efforts ranged from small, local newspaper advertising to national publications. Supporting the efforts of traditional advertising involved email marketing and a steady stream of content across social media.
Special consideration was given to the nature of the show and its location. The Vail Daily, the newspaper of Eagle County, Colorado, publishes a 15,000-circulation, free distribution newspaper seven days a week becoming an important resource to promote the exhibition.
Even today, when the newspaper works, it works. Turnout to not just the month-long show, but the celebratory artist's reception was an incredible success leading to the sale of not only pieces featured in the exhibition, but others by Elliott as well.
Sorry if you missed it, it was a lot of fun!